Real talk:

However, it doesn’t work that way. Oftentimes the fastest way to complete the process is to simply go through it, instead of trying to find shortcuts.

Let’s be clear: no one can promise or guarantee you success. Not even me.

There is a divine intelligence that guides your life and prepares you for your path.

The work is part of the process. Figuring it out is part of the process. The challenges are there to make you stronger and to show you how capable you are.

Always remember that the process prepares you for the success that you desire. You can’t rush the process, try as you might.

The truth is that you’re probably not ready for the success you dream of. You are focusing on the end result, but you may not realize just how much work goes into making it happen.

For example, you may dream of selling out Madison Square Garden.

But the truth is, if someone were to offer you the gig right now, you’d realize very quickly that you’re not ready. You might not have a set list, band, team or the showmanship needed to pull off a show of this magnitude. Also, your current following might not be big enough to sell out the stadium yet.

Turns out that the process lays the groundwork for your success – the small-time gigs you’re playing now play a big role in preparing you for the big ones.

Ataca Sergio Music House is here for you. I believe in this membership program and I believe in music creatives.

It is such an honor to help you reach your highest potential by giving you access to the wisdom, experiences, best practices that have helped me to thrive for more than 40 years.

I wish you every success and I look forward to having you in the program.

See you soon,

Moment of total honesty:

Will you be able to look at yourself in the mirror and say that you’ve done the best you can to live your purpose and to share your music with the world?

The truth is that it’s all up to you.

I’ll tell you something about the journey – it never turns out exactly the way you plan AND it’s still important to plan. Things may not turn out as you had hoped, but you still need to make the effort.

The worst thing to do when you have big dreams is to do nothing at all.

Remember that your dreams are from the Creator. As you walk your path, you receive feedback, learning, guidance, and inspiration that cause you to evolve. Over time, you may find that your dreams evolve, too. That’s okay. It’s all part of the process.

But you owe it to yourself to give it a shot and to set yourself up for success.

They say when the student is ready, the teacher appears.

I created Ataca Sergio Music House to give to the new generation of music creatives what I didn’t have as I came up in the music industry: mentorship, encouragement and access to knowledge. Each month you get access to the Ataca Sergio Music House masterclass library, a brand new monthly masterclass and live Q&A session where you can ask me questions about the new material. You also get access to the Music House community so that you can network with other music creatives.

Here’s the truth: no one can guarantee your success, not even me.

However, what I can say is that when you invest in yourself, believe in what you’re up to and take consistent action every single day, you will see yourself evolve into the person who has made their dreams come true.

I’m so excited about this program and I hope you’ll join me on this journey.

All The Hits,

P/S Send us an email over at info@atacasergio.com to let me and my team know what questions you have about Ataca Sergio Music House.

I can tell you he had a lot of negativity around him. We started doing tracks and every step of the way, we heard, “Oh, that’s not salsa music,” from the naysayers.

Because I was already trained a little bit by the business to handle negativity, I told him, “Marc, forget about that. Let’s move forward. I believe in you.”

(Sometimes it takes someone seeing your potential and believing in your talent to help you reach your biggest dreams.)

We continued to work and still received a lot of pushback about his sound. The industry was intimidated and other singers were scared of the sound we were developing. Why? Because it had never been done before.

Once the project was released, the fans started understanding and falling in love with his music. Then the world started to see what I saw from the beginning.

One thing you have to understand is that people will more than likely not be happy about your success, especially in the music business. They see you as a threat.

However, you must persist.

That’s what we did. We kept going. We finished when nobody believed in us.

A funny thing happened as we were preparing to mix the record. My assistant was carrying the tapes.

(At that time, it was 2 inch tapes. Thank God for technology, right?)

It was raining that day and you can probably guess what happened.

My assistant dropped the box with all of the tapes. They started rolling down 42nd street … in the rain.

Here we are, after nine months of recording, and there go the tapes rolling down 42nd street and they got wet. I didn’t have a copy, either.

It was as if negative forces were conspiring to keep us down. I said to myself, “Man, if this record didn’t just get erased in the rain, it’s going to be a freakin’ hit.”

That’s exactly what happened. We salvaged the tapes and the rest, as they say, is history.

What is the lesson here?

If you’ve been working towards your dreams and you’ve got a lot of negativity surrounding you, it probably means that you’re close. You have to understand that negativity is going to be present. When there’s even more pressure than you think you can bear, you are close to your breakthrough.

Don’t stop.

I share this story and more in Activate Your Aura, the very first masterclass I created for Ataca Sergio Music House.

Why do we start our Music House journey talking about aura?

Because what you emit, you attract. If you don’t have a solid foundation and mindset, you will either never reach your goals OR if you do, you won’t be able to handle the success you’re dreaming of.

I’d love to see you inside the program.

All The Hits,

P/S Are you ready to take the leap? Here’s the direct link to join.

Dreams are beautiful.

They spark joy, give us hope and a desire to act. This alone can give us a reason to keep going. Dreaming makes us believe that the future can be better than the reality we are living now.

Where people get mixed up is they think that’s all there is to it. They don’t realize there’s more that needs to happen to make a dream actually come true.

Just as I mentioned in Your Music Business Roadmap, you have to consistently emit a positive aura to attract the people, opportunities and resource aligned with where you want to be.

That’s only part of it, though.

You also have to take consistent action day in and day out towards the life of your dreams. Old ways won’t open new doors, so you can’t do the same thing every day and expect different results. You have to do something new.

But what exactly is that?

I receive thousands of DMs on social media asking me this exact same thing. Because of the amount of messages I’ve gotten, I started to think about how I could be of service to all of these talented people from all over the world.

How can I help music creatives and professionals eager to learn and implement the knowledge that it’s taken me over four decades to acquire?

That’s how my music education program, Ataca Sergio Music House, came about. At this point in my career, a huge priority of mine is to give back to the new generation of music.

Coming up in this business, there was no one there to guide me. Everything I learned was through the school of hard knocks and trial + error. Believe me, it’s been a lot. I not only survived, but I’m still here and I’m thriving.

So it feels really good to open the doors to Music House to you, so that you can learn from my experience and what I’ve seen from others’ experience in this industry.

I hope to see you inside the program.

All The Hits,