I can tell you he had a lot of negativity around him. We started doing tracks and every step of the way, we heard, “Oh, that’s not salsa music,” from the naysayers.
Because I was already trained a little bit by the business to handle negativity, I told him, “Marc, forget about that. Let’s move forward. I believe in you.”
(Sometimes it takes someone seeing your potential and believing in your talent to help you reach your biggest dreams.)
We continued to work and still received a lot of pushback about his sound. The industry was intimidated and other singers were scared of the sound we were developing. Why? Because it had never been done before.
Once the project was released, the fans started understanding and falling in love with his music. Then the world started to see what I saw from the beginning.
One thing you have to understand is that people will more than likely not be happy about your success, especially in the music business. They see you as a threat.
However, you must persist.
That’s what we did. We kept going. We finished when nobody believed in us.
A funny thing happened as we were preparing to mix the record. My assistant was carrying the tapes.
(At that time, it was 2 inch tapes. Thank God for technology, right?)
It was raining that day and you can probably guess what happened.
My assistant dropped the box with all of the tapes. They started rolling down 42nd street … in the rain.
Here we are, after nine months of recording, and there go the tapes rolling down 42nd street and they got wet. I didn’t have a copy, either.
It was as if negative forces were conspiring to keep us down. I said to myself, “Man, if this record didn’t just get erased in the rain, it’s going to be a freakin’ hit.”
That’s exactly what happened. We salvaged the tapes and the rest, as they say, is history.
What is the lesson here?
If you’ve been working towards your dreams and you’ve got a lot of negativity surrounding you, it probably means that you’re close. You have to understand that negativity is going to be present. When there’s even more pressure than you think you can bear, you are close to your breakthrough.
Don’t stop.
I share this story and more in Activate Your Aura, the very first masterclass I created for Ataca Sergio Music House.
Why do we start our Music House journey talking about aura?
Because what you emit, you attract. If you don’t have a solid foundation and mindset, you will either never reach your goals OR if you do, you won’t be able to handle the success you’re dreaming of.
I’d love to see you inside the program.
All The Hits,
P/S Are you ready to take the leap? Here’s the direct link to join.
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